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We are glad that you visit our website and thank you for your interest in our company. The protection of personal data is important to us. Therefore, the processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is in accordance with applicable European and national legislation.

If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.

Of course, you can revoke your declaration of consent at any time with effect for the future. Please contact the person responsible.


Sellhorn Holding GmbH
Teilfeld 5 
20459 Hamburg
phone: +49 (0)40 361201-0
fax: +49 (0)40 361201-28
mail: info(at)

To send an e-mail, please replace (at) with @. The spelling used by us serves the protection against spam.

Managing Director:
Dipl.-Ing. Olav Sellhorn


If you have any questions regarding the processing of your personal data and / or regarding the exercise of your rights as a user, please contact us by e-mail at datenschutz(at) You can also contact us in writing: Sellhorn Holding GmbH - Data protection inquiries, Teilfeld 5, 20459 Hamburg, Germany.

To send an e-mail, please replace (at) with @. The spelling used by us serves the protection against spam.


In the following, Sellhorn Holding GmbH would like to inform the public about the nature, extent and purpose of the personal data it processes. Furthermore, data subjects are informed of their rights under this privacy policy.



Sellhorn Holding GmbH processes personal data obtained from you in the following cases:

1. The Sellhorn Holding GmbH website collects a series of general data and information each time the website is accessed by an affected person or an automated system. This general data and information is stored in the log files of the server. Can be recorded:

  • the browser types and versions used

  • the operating system used by the accessing system

  • the website from which an accessing system comes to our website (so-called referrers)

  • the sub-websites, which are accessed via an accessing system on our website

  • the date and time of access to the website

  • a web protocol address (IP address)

  • the internet service provider of the accessing system

  • other similar data and information used in the case of attacks on our information technology systems

2. In case you should have any questions, we offer you the possibility to contact us using a form provided on our website. For this purpose, you are required to give us a valid email address and your name so that we can respond to the request and know from whom the request came from. Further information may be given voluntarily. In the processing of your data, possibly associated companies are involved, as far as the request refers to these.



When using this general data and information, the Sellhorn Holding GmbH does not draw any conclusions about the person concerned. Rather, this information is needed to:

  • to deliver the contents of our website correctly

  • to optimize the content of our website as well as the advertising for it

  • To ensure the permanent functioning of our information technology systems and the technology of our website

  • In the event of a cyberattack, law enforcement agencies must provide the information necessary for prosecution

Sellhorn Holding GmbH therefore statistically and further evaluates this anonymously collected data and information with the aim of increasing data protection and data security in our company in order to ultimately ensure the best possible level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.

The legal basis for data processing is Article 6 paragraph 1 p. 1 lit. f) GDPR (General Data Protection Regulation). Our vested interest stems from the purposes listed above for data compilation. We do not use the compiled data under any circumstances for the purpose of drawing conclusions about your person.

  • Data processing for the purpose of contacting us is made according to Article 6 paragraph 1 p. 1 lit. b) GDPR based on pre-contractual activities. If a contract is agreed, the data can be included in our customer management system. The data will not be processed for any other purpose.



Transfer of your personal data to third parties for purposes other than those listed in the following schedule shall not take place.

We only pass your personal data on to third parties if:

  1. you have expressly given your consent for this according to Article 6 paragraph 1 p. 1 lit. a) GDPR,

  2. the transfer according to Article 6 paragraph 1 p. 1 lit. f) GDPR is necessary for the assertion, exercising or defending legal claims, and there is no reason to assume that you have an overriding interest warranting the non-communication of your data,

  3. a statutory obligation exists for the transfer of data according to Article 6 paragraph 1 p. 1 lit. c) GDPR, as well as

  4. this is legally permissible and necessary for concluding contractual relationships with you according to Article 6 paragraph 1 p. 1 lit. b) GDPR.

A transfer of data to non-member countries only takes place insofar as you have given us your permission.



Controlling processes (in this sense also: storing processes) personal data of the data subject only for the period necessary to achieve the purpose of the storage or, if so required by law and regulations, by the European Directives and Regulators, provided for by the person responsible. If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislature expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.



Insofar as your personal data is processed on the basis of the vested interest according to Article 6 paragraph 1 p. 1 lit. f) GDPR, you have the right according to Article 21 GDPR to raise an objection to the processing of your personal data, insofar as reasons exist which arise from your particular situation, or are directed against direct advertising. In the latter case, you have a general right of objection which will be executed by us without the need to give details of a special situation. If you would like to make use of your right of objection or right of appeal, an email to datenschutz(at) will be sufficient.

To send an e-mail, please replace (at) with @. The spelling used by us serves the protection against spam.



Each data subject has the right to ask the person responsible for confirmation of the processing of personal data concerning him or her. If an affected person wishes to exercise this right of confirmation, they can contact the person responsible at any time.



The affected person has the right to receive information about the affected personal data as well to correct or delete or limit its processing. Furthermore, the person has a right of objection to its processing. 



The affected person is entitled to the right of data transferability.



You have the right to lodge a complaint with the supervisory authority.



There is no statutory obligation for you to provide personal data.



Under certain circumstances, automatic profiling may take place with the aim of assessing personal aspects. We utilise these profiling measures in the following cases:
Due to legal and regulatory requirements, we are obliged to combat money laundering, financing terrorism and criminal acts compromising assets. In this respect, data evaluations (amongst other things, comparing statutory provided lists) are undertaken.



Any person affected by the processing of personal data has the right to withdraw consent to the processing of personal data at any time. If the data subject wishes to assert their right of withdrawal of consent, they may at any time contact the person responsible.



In order to make our website user-friendly and to optimally match your needs, we use cookies. Cookies are small text files that, as soon as you visit a website, are sent from a web server to your browser and stored locally on your device (PC, notebook, tablet, smartphone, etc.).

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which web pages and servers can be assigned to the specific web browser in which the cookie was stored. This allows the visited web pages and servers to distinguish the individual person's browser from other web browsers that contain other cookies. A particular web browser can be recognized and identified by the unique cookie ID. This information is used if you visit the website again with the same device, automatically recognize you and make navigation easier for you.

The consent or rejection of cookies - also for web tracking - you can make through the settings of your web browser. You can configure your browser to refuse the acceptance of cookies in principle or to inform you in advance if a cookie is to be stored. In this case, however, the functionality of the website may be impaired (for example, in the case of orders). Your browser also offers a function to delete cookies (for example, "delete browser data"). This is possible in all common web browsers. Further information can be found in the operating instructions or in the settings of your browser.



If you have given your consent, this website uses Google Analytics, a web analysis service of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

1. Scope of the processing

Google Analytics uses cookies that enable an analysis of your use of our website. The information collected by means of the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

We use the function 'anonymizeIP' (so-called IP-Masking): Due to the activation of IP-anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other states of the agreement on the European Economic Area. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.

During your website visit, the following data, among others, is recorded:

    • the pages you call up, your "click path”
    • Achievement of "website goals" (conversions, e.g. newsletter registrations, downloads, purchases)
    • Your user behaviour (e.g. clicks, dwell time, bounce rates)
    • Your approximate location (region)
    • Your IP address (in abbreviated form)
    • technical information about your browser and the end devices you use (e.g. language settings, screen resolution)
    • Your internet provider
    • the referrer URL (via which website/advertising medium you came to this website)

2. Purposes of the processing

On behalf of the operator of this website, Google will use this information to evaluate your (pseudonymous) use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website.

3. Recipient

The recipient of the data is

    • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as a processor. For this purpose we have concluded a Data Processing Addendum with Google. Google LLC, based in California, U.S.A., and, where applicable, U.S. government agencies may have access to the information held by Google.

4. Transfer to third countries

A transfer of data to the USA cannot be excluded.

5. Storage period

The data sent by us and linked to cookies are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by:

a. do not give your consent to the setting of the cookie or

b. Download and install the browser add-on for deactivating Google Analytics here:

You can also prevent the storage of cookies by adjusting your browser software accordingly. However, if you configure your browser to refuse all cookies, this may result in a limitation of functionality on this and other websites.

6. Legal basis and revocation possibility

Legal basis and revocation possibility for this data processing is your consent, Art.6 Para.1 lit. a GDPR. You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your selection there.

For more information about Google Analytics' terms of use and Google's privacy policy, please visit and



This website uses the "Google Maps" service from Google to display maps or map sections and thus enables you to conveniently use the map function on the website. The Google Maps Geocoding API is used to determine and display locations. Google Maps is operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under the "Access data" section is transmitted to Google. This takes place regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be assigned to Google, you must log out before activating the button.

The legal basis for the use of Google Maps is your consent in accordance with Art. 6 Para. 1 lit. a GDPR. We have no knowledge of the storage period at Google and have no influence on it.

Further information on the purpose and scope of processing by the plug-in provider can be found in Google's privacy policy. There you will also find further information on your rights and setting options to protect your privacy:

Further information on the terms of use of Google Maps can be found at:



The Sellhorn Holding GmbH takes numerous technical and organizational measures to protect your personal data against unintentional or unlawful deletion, alteration or loss, and against unauthorized disclosure or unauthorized access.

Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection can not be guaranteed. For this reason, every person concerned is free to submit personal data to us by alternative ways, for example by telephone.



This website contains links to other websites (external links).
Sellhorn Holding GmbH is responsible for its own content according to the applicable European and national legislation. From these own contents, links to the content provided by other providers are to be distinguished. We have no control over the fact that the operators of other websites comply with the applicable European and national legal regulations. Please inform yourself about the privacy statements provided on the respective website. Sellhorn Holding GmbH assumes no responsibility for external content that is provided via links to use and is specially marked, and does not endorse its content. For illegal, incorrect or incomplete contents as well as for damages resulting from the use or non-use of the information, the provider of the website, which was referred to, is liable.



Due to the further development of our website and range of services, or due to changed statutory and/or official regulations, it may be necessary to change this privacy statement. You can retrieve and print out the respective current privacy statement from this website at any time.